What is Visual Design & UI Design?
The design of a user interface should not be obvious as the main purpose is to help users complete a task without distraction. We don't want to make the process confusing to them and risk making them abandon the operation before completion. Visual design is also known as emotional design.The first few seconds when a user lands on a website or application it validates if the quality and functionality of the design are as they expected to be.Our design specialists will help you understand why visual design is important for your product design and generally for your branding. You will understand why visual design elements are placed in a certain way, for example what is the point of vacant spaces or why consistency is the key.
Branding
Branding will differentiate you from other companies targeting the same user segments or offering a similar product or concept. We will make sure that your visual identity such as your logo, typography and colours, will make you truly visible in your niche and support your business goals.
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User Interface
The user interface is the driving force behind your software product and is entirely dictated by the end-user requirements. The position of a button, loading time of the page or the page layout are details that prompt the user to decide if an application or a website is worth their attention.
Style Guide
A style guide includes essential components, such as colour palettes, typography, layouts, or buttons that will be used on the website or application to be developed. It is an excellent tool for the design and development team to be on the same page.
